Here are our recommended sessions for the Custom Cloud:

Cloudsourcing: The Next Phase of Cloud Computing (North 120 - Wednesday, 11:45am-12:45pm): Chris Barbin, our CEO will lead a discussion with Rehabcare and Market Force Information about the future of cloud adoption in the enterprise. Both Rehabcare and MFI are aggressively moving toward a serverless future and we're looking forward to the discussion.

ThomsonReuters TRUSTs in Salesforce.com to Drive Enterprise Innovation (North 124 - Wednesday, 4:45pm - 5:45pm): ThomsonReuters' IT leaders will talk about their adoption of Salesforce as a CRM application and as a platform. This will be a rare chance to hear first-hand from the IT leadership team at an enterprise that's aggressively adopting the cloud.

Capture Customer Insights Through Community Discussions (North 131 - Thursday, 7:30am-8:30am): Starbucks is leader in engaging with their communities, both on and offline. This is a great opportunity to hear about how the Salesforce platform helps them do things that are just not possible with traditional IT, such as building a national website supporting 10s of millions of visitors in less than a month.

Running IT in the Cloud (Esplanade 307 - Thursday, 7:30am - 8:30am): Saleforce's internal IT is a living laboratory for their technology. This session with their IT leaders on how they use their technologies internally should be fascinating.

Integrate Force.com with the Rest of Your Environment:Integration Best Practices (Esplanade 307 -Friday, 11:30am - 12:30pm): Advent, Brady and Thomson Reuters will all discuss how the use Force.com with their existing applications and platforms. There's a fair amount of FUD about integrating cloud platforms with others that this session should help de-bunk.

Architecting the Cloud: Choosing the Right Technologies for Your Solution (Esplanade 305 - Friday, 11:30am-12:30pm): Cloud platforms enable you to build applications in a fraction of the time that traditional platforms do. However, building on the cloud requires fundamental changes in the way you think about building apps. Appirio's Jeff Douglas will share his perspectives in this session.

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Want to learn more? Visit us at booth 616!

Other sessions:

• The Sales Cloud - Recommended Sessions
• The Professional Services Cloud - Recommended Sessions
• The Service Cloud - Recommended Sessions