I attended my first Dreamforce in 2006 and was struck by the excitement and enthusiasm, diversity of the crowd (function, men and women, geography, age, etc.), and pace of real innovation. Every Dreamforce salesforce.com doesn't just announce something, they show it in action and then a few weeks or months after the event - they release it to all of their customers (a stark contrast to Sapphire where it was announce first, figure it out later).

Even with all of the fantastic content, the real gem of Dreamforce is the people you have a chance to interact with - smart, fun, motivated people from salesforce.com, its customers and partners. Much of the best of Dreamforce occurs at night as people discuss the news of the day, collaborate on how they can apply it to their business and just have fun.

For the past few years, Appirio, with salesforce.com, Google, and other partners, has hosted - exclusively for our customers, prospects, and industry leaders - what we believe has been the best of nights of Dreamforce (check out the pics and see for yourself). We hope to even top it this year and I look forward to making new friends and reuniting with old ones at this event and many others at Dreamforce "after dark." So get some rest and make sure you really make the most of each of the 72 hours of Dreamforce. PS - Stay tuned to twitter and Appirio's Dreamforce central on how to score an invite !

Narinder