We focus so much on all the work to do to prepare for Dreamforce, or how you are possible going to make the most out of the trip and learn everything about thousands of content,  that the essence can be lost.  This year is about the social enterprise.  Its about being social, mobile, and open.  


Given that, let me humbly offer you should make sure you have fun.  Let Dreamforce roll over and embrace you.  Go to a session, meet new people who are in different roles or industries.   Talk about parties during a session, and Apex code during a party at night.  Most of all, don't attend Dreamforce, experience it.  Use the apps, play with demos, challenge yourself to configure/code, and remember the technology is only fantastic if it helps you do something you are passionate about.

And if you are passionate about the technology, well then remember to be thankful for the time you live in, the freedom and creativity the cloud has enabled, and the fact that for a few days you will be at the very epicenter of cloud Innovation.  Dreamforce 2011 - the freedom to dream !