At Dreamforce, all the talk is about social and how it can transform your business. Most of what we read about social or see in research about social reflects the view point of either vendors, executives or IT decision-makers. This is great if you want to understand if people will buy social software but not so much if you want to understand if people will actually use it.

To find out what people actually think about social, we recently completed a survey with 300+ international respondents where we focused on end-users of social and what they think of it. We learned lots of interesting things including:

• People's bosses uses social tools twice as much as they do
• Brits are more social at work than people in the US
• Everyone generally recognizes the potential of social and wants their company to invest more in it
• People think culture and having an owner for social are more important for success than budget

For more, check out our infographic summarizing the findings!